About Us

The home of unique, high-quality, t-shirts from your favourite horror/cult flicks & media.

“Headshot Clothing is an independent clothing company created by myself (Paul Aitken) and my wife Emma. So seeing as you have clicked on the ‘About Us’ page, I’ll take this opportunity to tell you how Headshot Clothing came to be.

Let me start by saying that I had previously been working as an Artist and Graphic Designer for many years under the employ of another company. However, I always loved the idea of creating something from the ground up, being an entrepreneur and building a company. I guess you could say that I was one of those people that were always thinking “One day I want to be…” but never took that leap.

Moving away from that for a moment, Emma and I have been going to Comic/Film conventions for many years (before it was cool!) and, at said conventions, I would always find myself looking out for unique horror t-shirts. Although I would find an awesome design every now and then, the actual shirt itself always seemed like the low-cost afterthought.

I would wear a shirt, put it in the wash and it would lose shape. Or maybe a month down the line the print would start fading. And they would never be, what I would refer to as, a ‘fashionable’ fit.

Now, why is this? It used to really bug me that most of the best shirt designs seemed to be printed on a slightly lackluster garment. So we decided to start doing some research into t-shirt printing. We wanted to find the best quality wholesale clothing and the best quality screen printers. Just what exactly would the cost be to produce a great quality product, among many other requirements and considerations?

We soon found ourselves saying “we can do this!” – and that is exactly what we did.

I took a leap of faith and handed in my notice at the Monday-Friday job and dived 100% into creating a brand. We decided that if this was going to happen then we need to go all in. What’s more, the 2012 London MCM Comic Con (MCM Expo at the time) was just a month around the corner. What better way to launch a company than at the comic-con we had been attending for so many years. And so, without yet having a single product… we booked a selling space (crazy, I know).

After many late nights (and early mornings), an unbelievable amount of coffee and boatloads of passion… we did it! We had designed and created six t-shirts, a shop design for the show, an e-commerce website for the brand and the company name and logo… Headshot Clothing.

The show was a success! With the help of promo from the MCM Buzz team, meeting the comic con legends ‘Amazing Cake Co.‘ and ‘Canvas Warriors‘ who helped guide us through our new venture. We launched with a big bang! And much like the ‘big bang,’ a universe of opportunity arose from that one show.

So, there it is, the origins of our story. Today our goal is the same here at Headshot Clothing. To celebrate the wonders of cult Cinema through unique, arty and bold designs. We pride ourselves on offering top quality products, unique designs and provide excellent customer service both online and at the film and comic conventions around Europe.

Although we are only a small company, we are passionate about what we do. So far we have been overwhelmed with the love and support we get from you, our customers. Because of you, we are able to live out our dream. And for that, we are forever grateful! Thank you.”

Paul & Emma 

About Headshot Clothing

A quality cult clothing merchandise store. founded in 2012 – Headshot Clothing has quickly grown to be one of the preferred choices of horror fans. We are passionate about what we do, are committed to our brand and always strive to produce products of the finest quality and always fully supporting the horror community.

At Headshot Clothing, our mission is clear. We aim to provide the horror community with the finest, high-quality merchandise and apparel. We know the value of cult cinema. Horror movies and media always strive to be unique and fantastically creative – a great horror can literally change you forever. There is no community quite as dedicated as the horror community and here at Headshot Clothing, we share your passion.

We are inspired by every horror, thriller and cult movie we have watched and loved. Our t-shirts are wearable and stylish, and our designs have been inspired by the most revered movies of the past and present. We are committed to what we do and have set out to be the world’s first ‘luxury’ brand for horror fans. Headshot Clothing was founded on the principle that the horror genre is a meaningful art form – that’s why we specialise in the art of horror movies. We aim to create products that echo and complement our values. Each is created with care and attention to detail. That’s why Headshot products should always be worn with pride.